covid

Debunking the Oracles of the “New Normal”

Debunking the Oracles of the “New Normal”

The "New Normal" has become about everything and its mother. Every day, we read hyperbolic predictions for the transformation of our economy, including for the imminent death of entire industries. Good luck making sense of that if you're an entrepreneur trying to budget and plan ahead. The good news, history tells us, is that most oracles of the "New Normal" are dead wrong.